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The Obsession With Fake
20th century obsession with fake 21st century return to sanity. Wool is made from grass Last century developed nations became obsessed with synthetic or fake products. The discovey that crude oil...
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We are all DOOMED!
Prepare for Massive Change! What is your business doing to anticipate market shifts? The world is changing at an ever increasing pace, yet many companies keep doing what they have always done. It is...
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WOOL FOR A BETTER WORLD
One of the things that I love about working for my company is that we have a social conscience. We know that if you take the people out of a building, then you have an empty building. The people are...
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Wool improves Air Quality
WOOL IMPROVES INDOOR AIR QUALITY Breathing is a really good life skill. So maybe we should consider the quality of the air we breathe when we decorate our homes and offices. Installing laminates and...
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Wool Vs Synthetic
We can’t keep up our dependency on oil, I think everybody agrees with that now. The great news is that we don’t need to use nearly as much oil as we do and still maintain a healthy luxurious...
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Crumbs!
Crumbs! How deep should sustainably produced carpets go? Much deeper than the pile. Selecting something natural is a great first step on your mission to creating a green eco-interior, but knowing where...
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Natural’s Not Enough
Natural Isn’t Enough I come from a land where there are many more sheep than people; a land untouched by Europeans until only 150 years ago. As you can imagine when I left New Zealand seven years...
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Share the carpet love
Wool is brilliant stuff. The smart people got together and agreed that wool is the future of everything that’s cool sophisticated and trendy. Unfortunately lots of people missed this get together and...
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Care Statement
According to sustainablebrands.com over 50% of global consumers are willing to pay more for socially responsible products. This varies according to markets demographics, with European consumers being...
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Wool Season
It’s Friday afternoon, the last friday before Christmas. This will be the last WoolBlog post for 2013. The blog has been found 27,844 times as I write this. You might be visitor number 27,845 (sorry...
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Integrity and happy sheep
New Zealand has a reputation for producing clean white soft lovely wool. Recently via Facebook someone asked “Yeah that’s all OK but how do you treat the sheep?” I think this was a fair question,...
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Einstein and Spherical Sheep in a Vacuum
Today is Albert Einstein’s birthday, and weirdly there is no Goggle Doodle celebrating the great man? Albert Eintein With no Einstein we would not understand the curvature of space and time, we would...
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Resilient Wool
One of the key principles of the Circular Economy is to build resilience. If we build things that last longer then we delay chucking things away, and use less precious energy making and distributing...
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